24 Jul Digital transformation: Inside and out
The term ‘digital transformation’ has become an umbrella term to describe the adoption of any kind of new technology – but its roots go much deeper than that. Transforming your business to meet the needs of the digital world should start at the very core of your company, encompassing values, processes and your way of thinking. Pirjo Leek looks at the points in the process where digital learning adds the most value.
In order to fully engage with the potential of digital, you may need to fundamentally rethink the way you do business – root AND branch.
How you go about it depends largely on the specifics of your company – but there are a few general rules worth bearing in mind.
Your business transformation starts from your clients. Bolting new technology onto your existing systems is of no use if it only fragments your clients’ experience rather than providing real value. Do you know how your clients are expecting to use your product/service in an ever more digital world? How can you build your customer experience around that?
Setting your digital transformation goals around your customers – especially your ‘new’, post-transformation customers – helps you concentrate on what’s important.
In order to achieve this, you need to first train your staff in the new type of thinking. An idea – however great – is just an idea until you spread it. But once shared, it becomes memetic, infectious and potent.
This is where customised digital learning solutions really probe their value to the transformation process. Once you have established the way forwards, a good supplier will work closely with you to find the best way to bring about appropriate post-digital behavioural change in your organisation.
A happy customer starts with a happy employee. The majority of digital transformations fail (up to 84% according to Forbes) and more often than not, the issues are people-related, often hinging on a failure to communicate a vision or give the transformation cycle a clear journey-arc.
Thus, if you want to succeed, you need to consider your staff. Digitising and streamlining your processes with sensitivity for your organisational culture and employer brand can drive improved performance and further engage your employees as they join you in the new reality. It can also improve morale and productivity among your staff by making them feel valued and keeping them in the loop with the latest developments – making them an active, involved part of the transformation process, not just its passive subject.
In practical terms, it pays to remember that changes in back-end processes, although potentially ‘invisible’, can have profound and unpredictable knock-on effects; and that they too can be delivered in innovative ways. As e-Learning experts, we know our way around the newest technologies and methods in learning. Augmented, virtual and mixed reality solutions, serious games and simulations are just a few of a long list of new approaches which we have incorporated in our e-Learning solutions which can fit the needs and new reality of your post-transformation organisation.
Change as a constant
In order to stay ahead of your competition, a single act of transformation with a sole end result is no longer enough in a rapidly changing digital landscape. Businesses need to be regularly adapting to a constantly changing environment. Transformation is no longer a one-off event but an essential part of how business is conducted.
Using e-Learning to instil behavioural changes among your staff is not only an effective way to adopt new skills and knowledge but it also helps to get everyone used to the concept of change. If a new approach or methodology is delivered in the form of an enjoyable and user-friendly learning experience, it can promote a positive attitude towards change among your employees and support a culture of ongoing operational flexibility. Change is never easy but there are ways of making the process smoother and enjoyable. An engaging digital solution can go a long way.
No matter what business your business is in – why not make sure it is as effective as it could be? Successful digital transformations are based on the needs of your clients and aim to engage your staff.
Bespoke digital learning solutions which incorporate the post-transformational world can help you roll out and normalise ground-breaking changes which might feel intimidating and disruptive at first.
In a world where change has become the norm, delivering it in a smart and engaging way is more important than ever. We know how to help you get to where you are going.