Learning: The competitive advantage

It is thirty years since Arie de Geus said ‘The ability to learn faster than competitors may be the only sustainable competitive advantage.

The world he foresaw has become our working reality. 

Rapid learning of critical new skills and the ability to quickly develop new perspectives on complex situations are the most effective means of creating value we have.

Learning technology goes far beyond compliance: it is the critical bridge connecting post-digital organisations to engaged, high-value employees.

Top priority: learning and development

Recent research highlights learning as the top priority for HR/HCM teams. But also the disparity between aspiration, understanding and operational readiness:

Learning as priority0%


Download our trends report

What is at the cutting edge of learning? Where are the big impacts to be had in learning and development today? In this essential toolkit for organisational development, we identify the twelve key spaces where the biggest, fastest gains can be made. Download today (PDF) or contact us below.


Our Client Director Phil Horton is your dedicated Brightwave learning liaison.

He helps you plan, design and deliver your readiness strategy.

Contact Phil today to connect your learning and development culture to our creative learning solutions:


+44 (0) 7713 077 741



*Deloitte HCM Survey 2019

The biggest brands learn with Brightwave.